Non-Fiction – Simon Garfield: Just My Type: a book about fonts – Part 4

Paul Felton's #1 Type Heresy

Paul Felton’s #1 Type Heresy

We’re done with sagging now; it’s all party from here on out.

Chapter 18: Breaking the Rules
In most human enterprises, there’s a conflict between craft and creativity, between minding the rules and pushing the envelope. In most things, the mantra is: you have to know the rules to know when and how to break them. That’s where progress comes from, after all. Paul Felton crystallizes how this phenomenon affects the typographical world with his twin-book, The Ten Commandments of Typography (“Thou shalt not apply more than three typefaces in a document”) which flips over to reveal Type Heresy, a graphic rendition of how to break the rules by the Fallen Angel of Typography, including the image above as Heresy #1. Another book I just have to get.

fontbreak: The Interrobang
The combination question mark and exclamation point, proposed in the 60s by ad exec Martin Spekter, was offered on a few IBM and Remington typewriters, and exists in Wingdings but it never caught on. Garfield speculates: do people just like typing all those symbols to emphasize astonishment!?!?!?! It does feel satisfying somehow, even if you edit them out later. He speculates on punctuation’s resistance to change.

Chapter 19: The Serif of Liverpool
If you’re a fan of “popular” music (or just cover art) this chapter alone is worth the price of the book. And it could keep you busy for hours, looking for yourself to find Bootle, the font, complete with dropped “T”m modelled after the logo used by the early Beatles. Maybe you’d prefer Floydian, the scrawl from The Wall. Or I Blame Coco, derived from Coco Sumner’s handwriting as used on her album of that name. Songs have been sung about fonts: “Boring Arial Layout” by The Grace Notes seems to contain only the lyric “That’s me, I’m so famous!” “German Bold Italic” by Japanese singer Towa Tei and Australian Kylie Minogue doesn’t really make sense (“I am a typeface…I can compliment you well Especially in red Extremely in Green…I fit like a glove”) but I think it’s just supposed to be strange, which is fine. I’m reading a book about fonts, for god’s sake, I’m down with strange.
Returning the focus to type, we learn about the work of Peter Saville (New Order, as well as Kate Moss and Dior). For a grand finale, the creator of the Rolling Stone masthead (as well as Doobie Brothers album covers and former Hallmark card font designer) Jim Parkinson gets his nod.

Fontbreak: Vendome
Because: “Sometimes you just need a type that says Pleasure, possibly in French.”

Chapter 20: Fox, Gloves
Someone actually shot a video of a quick brown fox jumping over a lazy dog, but that phrase has become passé as a font display. Others with all letters of the alphabet, such as “Quick wafting zephyrs vex bold Jim” and “Zany Eskimo craves fixed job with quilting party” never achieved widespread use. Besides, they’re all too long when new fonts are released every day. The current rage is “Handgloves” or “Hamburgerfont” – there is a method to this, since some letters better show the differences between fonts than others. But FontShop has a better idea: for email updates, why not choose a word that fits the use of the font? Alas, their online site uses “Handgloves” but I do wish I could find the best example of all, if most cynical: the words “Removes unwanted hair” demonstrating the Chernobyl font.

Chapter 21: The Worst Fonts in the World
See this video: Trajan is the Movie Font. That doesn’t make it a bad font – it’s lovely – just overused. The idea of “worst font” could include many things – the inane, like Comic Sans, or the gross, like Grassy, “a type with hair” (let it be noted it won Linotype’s design contest in 1999). But Garfield has his own definitive list:
#8: Ecofont, the well-meaning, ink-saving font. It’s not so much a font as a process that puts holes in Arial, Verdana, et al. “and prints them as if they had been attacked by moths.” It is, however, available free.
#7: Souvenir, “A sort of Saturday Night Fever typeface wearing tight white flared pants” says Mark Batty (whose ITC owns the font) of the font that graced the BeeGees albums (and Playboy) in the 70s. Peter Guy of the Folio Society is blunt: “A souvenir of every ghastly mistake ever made in type design gathered together – with a few never thought of before.” I’m not sure why – I think it’s pretty. I’ve always said I have no eye for art.
#6: Gill Sans Light Shadowed. “…it will soon induce headaches.” I agree.
#5: Brush Script.I think everyone with Word has tried to use this at one time or another, but it never really works. I regret to say that my beloved city library uses this as a headline for event promotions. Garfield’s complaint is that it’s phony. All printing is imitating handwriting, so what? I just think it’s too squat. Here’s the pay dirt, though: you can get a font of your own handwriting, or anyone’s handwriting for that matter, at fontifier.com, for $9 (you do need a scanner).
#4: Papyrus, another ok but seriously overused font. But you can fight back: website Papyrus Watch “sets out to document and expose the overuse of the Papyrus font.” [tiny whisper: I happen to like it, and I don’t see anything Egyptian about it, other than that’s how it’s used by fifth graders writing reports. But it’s so cool that fifth graders are using computers – and fonts! – says one who thought the Flair felttip was innovative technology]
#3: Neuland Inline “says Africa in the way Papyrus says Egypt.” Meaning, it says “stereotype.” Again, I don’t see anything particularly African about it (I’m not even sure what an African font would look like; Africa is a big, diverse place), other than its now-permanent association with The Lion King.
#2: Ransom Note: This isn’t so much a font as a category; many similar fonts use the torn-out-of-a-magazine-and-pasted-together style: “the names are often better than the type.” Very true: my personal favorite is Got Heroin?
#1: And the Worst Font in the World (if you ever saw either of Keith Olbermann’s news shows, you’d hear the echo in your head): the 2012 Olympic Font known as 2012 Headline. The logo is bad enough – “some detected Lisa Simpson having sex, others a swastika” – but the font “is based on jaggedness and crudeness, not usually considered attributes where sport is concerned.” And of course, there’s that stereotypical thing again,the nod to Greece, “the sort of lettering you will find at London kebob shops and restaurants called Dionysus.”

My own font faux pas: About a decade ago, one of my more interesting if less frequent work duties was the writing and pre-production of a client newsletter. One month I did some work on it at home, and emailed the result to the office, where my boss intercepted it. Somehow, his computer changed the headline font to a hideous thing (I thought it was called Dancin’ but no, it was much worse, more like Party Mush). I didn’t even bother to explain that it was Century Schoolbook (or some such thing, maybe Garamond or Georgia or Calisto or Perpetua, I’m fond of serifs, though Verdana has its moments) when it left my home computer. From then on I used what I knew worked across platforms. It may be boring, but it doesn’t make a fool of me.

My personal Microsoft Word (circa 2000) least favorite list? Blackladder ITC and Gigi. Most of the scripts, really (except Lucida Calligraphy, which I sometimes use in condensed form for my name on stationery header). And the goofy things like Curlz and Jokerman, though they might have some use, in extremely small quantities, in some applications.

I’m saving the last chapter for next week. I’m having such a good time, I don’t want this to be over. For those of you wondering if I’ve lost my mind – long ago, but this phase is almost over.

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3 responses to “Non-Fiction – Simon Garfield: Just My Type: a book about fonts – Part 4

  1. Pingback: Simon Garfield–Just My Type: A Book About Fonts (2011) « I Just Read About That…

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